Hypocrisy, conflict of interest, and exploitation of Black men is indeed a rampant problem in the sports industry. It’s also a shameful and shocking example of how racism and xenophobia have been embedded into American institutions, including college sports.

The “Make America Great/White Again Movement” and Denver radio station 850 KOA are exploiting Coach Prime’s Black Buffs…. Black men unknowingly doing the heavy lifting, getting their hands dirty, and in the long run, enriching filthy rich White male aristocrats, who along with the KKK, Proud Boys, and Oath Keepers support Trump’s efforts to return America to being a racially, culturally and economically separate, unequal nation.

They don’t grasp the “Black Power” they have and what they could do with it.

Monday through Monday, 24/7, around the flippin’ clock, KOA pumps out what can only be considered racist, sexist, elitist, and xenophobic White male supremacist propaganda which directly and indirectly targets African-Americans and other Americans of color, as well as progressive, liberal-minded women from all walks of life. Nonetheless, on Saturdays and Sundays the University of Colorado Buffaloes Football team, along with the NFL’s Denver Broncos, becomes the voice of both, drawing in a major slice of the listening audience. 50,000 watts goes a long way, well across 38 states - Austin to Boston, Fargo to Key Largo, it’s 850 KOA.

This is an “exploitative” relationship” by anyone’s measure. It is also prevalent across the radio industry, consequently, widespread and permissive across the nation. Yes, Black men naively helping “conservative,” if not 1861 “Confederate-minded” White men rake in millions of dollars for their “Conservative” agenda and personal financial obesity.

Tragically, pimping is easy!

University of Colorado Football head coach Dion Sanders most likely isn’t hip to some of the White supremacist shenanigans that are going on around him, but someone ought to tell him how his gridiron program is being exploited by Rocky Mountain good ol’ boys who publicly hold gutter low opinions of Black folks and other racial minorities as well as independent-minded White women.

Clear Channel’s flagship operation, KOA, along with sister station 630 KHOW is home to an assortment of Conservative/MAGA hosts and callers who belittle Black and Brown people endlessly - we are the infinite source for all of White America’s societal ills and woes - just look no further than people of color. However, there are virtually no liberal, progressive-minded people of color in their lineup who counter this narrative. No one to defend nor offer a different perspective, and that’s a crime against freedom and democracy, my friends….

Understand this, I’m one of the last to sit behind a KOA mic and articulate the popular opinions of Black and Tan folks, and that was over 20 years ago. This silence is not by happenstance, coincidence, or pure chance. No, instead this quarter-long century void is strategic, deliberate, and politically tactical. The tragedy is apparent to everyone, all you have to do is listen, and you’ll discover KOA sounds like a 1962 White Citizens Council meeting.

Black men can toss a pass, run a power sweep and catch a deep bomb, yet we can’t comment on women’s rights, the economy, global issues, or national politics….we are to be “seen but not heard.”

Just shut up and run, boy!

CU, the athletic program, the President’s Office, the college newspaper, and the Board of Regents are, willingly and knowingly, facilitating this highly exploitative relationship, allowing KOA to utilize Black athletes to further the anti-Black agenda of the (MAGA) Make America Great/White Again Movement which dominates the AM airwaves. Call it “Hate Radio” - I do and so do millions more, but local mainstream media outlets won’t.

Go figure?

Forgive me, I’m sorry, but I can’t sit quietly by and let that play out without stating the obvious. The voices coming out of Clear Channel’s KOA and its affiliates are as insulting and belittling of Black and Brown people as Trump’s cult can go. And on the flip-side, ownership and more importantly their sponsorship base, won’t allow any contradicting and challenging voices on the AM airwaves.

This isn’t complicated, at all. The only occasion in which Black men can perform on KOA is to run with a ball.

Where’s what’s left of the local press? The Denver Post, WestWord, and all the rest? If this isn’t an instance of pimping and exploiting people, then what is? How insulting and belittling can it get? Is this a case of “if you don’t say anything, neither will I?”

It’s so very quiet, you can hear a rat piss on cotton.

Why should young Black men, who the MAGA Right brands as “Public Enemy #1, thugs who’re always up to no good, underwrite their efforts? Now, if Dion isn’t instantly competitive, and isn’t automatically successful, despite the mediocrity the gridiron program has been mired in, Coach Prime will be a target for a public lynching. No different from the Bronco’s Russell Wilson was this year. The fanatical fans, who when not rooting for their favorite boys, will be rooting for Lord Trump and Ron DeSantis will want to remove the “uppity” Black alpha males who don’t know their assigned inferior place.

The CU/KOA working business relationship is a black and white illustration of a conflict of interest, in which the Black players are financing men who apparently struggle with the belief these men are civilized human beings - the hypocrisy is morally disturbing.

These businessmen are well aware of what they’re doing, but they have no scruples nor conscience - and I’d argue that’s the “American Way.”

I’ve fired off a letter to the CU Athletic Director, Rick George; let’s see what he does. Please take a deeper dive into the situation in your city, because most likely the Black athletes who play for a Collegiate or professional sports franchise are, too, being pimped by MAGA.

BlackCommentator.com Columnist, Desi Cortez, who also writes for BlackAthlete.com & NegusWhoRead.com, was hatched in the heart of Dixie, circa 1961, at the dawning of the age of Aquarius, the by-product of four dynamic individuals, Raised in South-Central LA, the 213. At age 14 transplanted to the base of the Rockies, Denver. Still a Mile-Hi. Sat at the foot of scholars for many, many moons, emerging with a desire and direction… if not a sheep-skin. Meandered thru life; gone a-lot places, done a-lot of things, raised a man-cub into an officer n' gentleman, a "man's man." Produced a beautiful baby-girl with my lover/woman/soul-mate… aired my "little" mind on the airwaves and wrote some stuff along the way. Wordsmith behind America's Ten Months Pregnant . . . Ready To Blow!: Even Trump Can't "Make America White Again." A New, More Inclusive, Diverse 21st Century America - Love It . . . Or Get The Hell Out!. Contact Mr. Cortez and BC.

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