One man’s progress is another man’s regression, his ascension means your decline, and her gain is his loss - “zero-sum loss.” There’s no doubt that’s the primitive mindset that drives the majority of conservative-minded White males, and guess what percentage of the league’s owners is Caucasian? Yes, vastly White Males, 30 of 32 owners. This century-old business operation has resisted racial integration and diversity at every single turn - be it players, coaches, cheerleaders, or front office personnel. It’s been a tooth pulling ordeal. They’ve held out against undeniable “progress” with all their might, kickin’ n’ screamin’ all along the way. There’s no other way to describe what I’ve witnessed in the half-century I’ve followed this male soap opera.

The once rare Black Quarterback is questioned and doubted at every turn, newly discovered, and already an “endangered species” on the professional gridiron field. Offensive Coordinator positions, the entry point for a head coaching gig, are reserved for 29-year-old “wonder-kid," "boy geniuses” who always just happen to be… Caucasian. The “chaining and gagging” of Colin Kaepernick speaks volumes about “who” these men are and “what” they believe, and the inflated value they place on pleasing their shrinking WASP male consumer base.

I’m going to lay my cards on the table, (spades, royal flush) I’m going to give it to you straight, no chaser: There is no such thing as coincidence, and I submit that rule applies to Mr. Walton stepping-up to outbid basically all comers with his audacious wealth - it’s not by mere chance, happenstance, nor random coincidence. I have to ponder what motivates this man, beyond basic business logic, to make this purchase, which will lock down a premiere franchise, and ensure it doesn't fall into the hands of you-know-who.

Mr. Walton’s political, religious, and economical philosophies are historically “right-wing” or conservative, more purple today than blood-red, however, let’s be real here - what conservative has come to define and represent in the 21st century is a perspective that can accurately be described as “racist,” “sexist,” “elitist” - phobic and anti-inclusion, diversity, and equality. And let’s be honest: Walmart is an HD business definition of laissez-faire cutthroat capitalism. Erasing Main Street USA, while putting Mom N’ Pops’ everything out of business. A sad yet significant percentage of their company’s workforce is on Welfare. Their endless efforts to resist their labor force from organizing into a union is all the proof needed to ascertain the mindset and philosophical core of Mr. Walton. And lastly, the Walton empire’s commitment to conservative initiatives like “Charter” (segregated) schools is telling and scary.

Conservatism was on display last earlier this month with the mean-spirited and evil incivility and hostility showed now-Supreme Court Justice KBJ by the Republican Congresspeople. They would shame a nation of savages, and please, please…please note - those are the ideological peers and the philosophical headquarters of the NFL owners - they are linked-to and intertwined-with in business and pleasure.

I’m just telling the burning bush truth. Let’s not make-believe and pretend the league owners “want to” bring in an Afro-American owner - honey, baby, please!

Maybe, just maybe, Mr. Walton doesn’t want to see a black man own an NFL franchise, let alone one of the premiere flagship franchises valued at roughly 5 billion dollars.

Wait! Perhaps there are at least a few NFL owners who don’t want a Black man in their air-conditioned aristocratic treehouse. (elevator equipped) 1 owner? 6 owners? Maybe 10 or 12 owners? That’d be one-third of the group which is anti-Black. Roughly 30%. And we can’t dismiss the fact that about a dozen of these fat cats openly endorsed the same man the KKK endorsed for US President - Donald Trump. I believe Rob Walton would be genuinely embraced and welcomed into the country club. I can’t say that for Robert Smith, who may bring to the table Oprah, Denzel, Jordan, and other affluent associates would be embraced in the same manner. Tolerated, yes, welcomed with open arms… that’s far-fetched to say the very least.

I’ve been black in America far too long to be that delusional…. When they show n’ tell you who they are…believe them!

See, I don’t think the opposition to Black Billionaire Robert Smith is necessarily a personal thing, as much as it is a symbolic battle the NFL plantation owners, white men collectively, don’t want to lose. The owners understand how difficult it would become to conduct business as usual if a Black person was present, behind closed doors. They understand the headache it might become to have a Black man guided operation.

The current bad publicity will blow over. The demand for bread and circuses will prevail.

Millionaire plantation gladiators and billionaire plantation owners. It’s cra-cra...

Good lord, a Black owner may hire a Black head coach. They may win a Super Bowl... or two or three. He might bring back Kaepernick, or God forbid TO… The sky would be falling! The WASP fan base does not want to see that dark day. The NFL is where the National Basketball League was 40 years ago with Magic and Bird - a “defining” moment of determining the identity of America’s national pastime, the country’s official yet unofficial religion.

I’d argue the league owners have analyzed the down-the-road consequences and repercussions of a Black owner, and they do not like what rests on the looming horizon. Too much “input” and “say-so” by black folks, “uppity” arrogant Black folks who don’t recognize their 1963 assigned 3rd class place.

Mr. Walton has the astounding financial ability to speak for other Conservative-minded owners and millions of Conservative-minded sports fans - and simply end this uncomfortable conversation, squash these “uppity” Negroes’ hifalutin’ notions of inclusion and equality, this movement by Americans of color to obtain power. I know it may be shocking to discover, but White men as a group, from tow-truck drivers to doctors, lawyers, businessmen, and grave diggers… it appears obvious that they don’t desire to share power, share their, now dig this - personal private US of A and all its ill-gotten gains. They refuse to loosen their monopolization and strangleholds on wealth, resources, and valued commodities…. Alas, share power.

The NFL symbolizes and reflects America’s racial polarization intentionally, by deliberate, tactical, and strategic design, it’s handcrafted to look as racially “gerrymandered” and “rigged” as it does: Black blood, sweat, and tears, White control, and exploitation.

Big Pimpin’ baby, n’ pimpin’ ain't easy!!!

The NFL reflects and embodies the ills and woes of America as a whole, as a conflicted, clashing and contradictory society engaged in an endless racial/cultural cold civil war. Sports, particularly the NFL, is one of the prime cultural battlegrounds where Americans are engaged in hand-to-hand battle, fighting for the hearts, souls, and minds of the little people, the unwashed masses.

Mr. Smith is rich, phenomenally accomplished, and polished . He’s gone a few rounds with the big boys, and came out clean, pretty, and still super-rich - he’s a baaad man. However, he doesn’t have the enormous, almost mythical-like wealth of the Waltons. My humble observation is that, beyond creating an investment group of other super-rich black folks, which is the logical move I’m sure he’s doing, as we speak, he and the NFL owners ought to consider a proposal that incorporates some morphed form of the Green Bay Packers ownership model; share a portion of the franchise with the public, offer shares to those fans willing to invest in a Black-led organization (Black Investors). It could be argued that Black folks have a unique and vast amount of “sweat equity” accumulated in the successful league, and since the owners are making this private enterprise up as they go, why not tweak the Green Bay structure to accommodate?

Make the deal happen because it’s the “right” business move with the most potential for the league to grow and prosper.

Granted it’s wishful thinking, and I’m merely “thinking out loud,” but I understand the value of a “win” on this particular cultural battlefield. It would be significant and historically relevant for a Black American to obtain an NFL franchise by any creative and improvisational means required. But to wrangle it from the hands of the Waltons, like Zulu Warriors or Buffalo Soldiers, well now, that’s an accomplishment.

Perhaps Robert Smith would like a few thousand like-minded investors to go into business with him. I’ve got about five grand I can invest, Mr. Smith…

BlackCommentator.com Columnist, Desi Cortez, who also writes for BlackAthlete.com & NegusWhoRead.com, was hatched in the heart of Dixie, circa 1961, at the dawning of the age of Aquarius, the by-product of four dynamic individuals, Raised in South-Central LA, the 213. At age 14 transplanted to the base of the Rockies, Denver. Still a Mile-Hi. Sat at the foot of scholars for many, many moons, emerging with a desire and direction… if not a sheep-skin. Meandered thru life; gone a-lot places, done a-lot of things, raised a man-cub into an officer n' gentleman, a "man's man." Produced a beautiful baby-girl with my lover/woman/soul-mate… aired my "little" mind on the airwaves and wrote some stuff along the way. Wordsmith behind America's Ten Months Pregnant . . . Ready To Blow!: Even Trump Can't "Make America White Again." A New, More Inclusive, Diverse 21st Century America - Love It . . . Or Get The Hell Out!. Contact Mr. Cortez and BC.

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