For the longest period in our community, I’ve
said that if more people did a fraction of what they say they
can do, there would be a different reality in black communities
across America. There are three types of people in our society:
those who watch things happen, those who make things happen
and those who wondered “what happened??”
There’s something to be said for people who
can “make it happen.” They are far and few in between. The
collective black community, nationwide, lost one last week.
Journalist turned Public Relations specialist, Pat Tobin,
lost her long battle with cancer. In losing her, we lost a
major link in our social and professional network. That was
Pat’s specialty - putting people together with resources (an
important qualifier). Pat was a master networker and expert
promoter. She promoted her clients so well, that she herself
became a brand - long before people understood how to brand
themselves.
Pat
could sell ice to Eskimos and talk her way into Fort Knox.
The difference between Pat and other people, however, is that
Pat could make the best of the opportunity. She knew what
the client needed and had the answer when they asked her,
“So, what you got?” Pat Tobin helped others build and add
value to their end-game. She always had the end-game in mind,
to make people better and enhance their impact.
There are plenty of people in our community
that have “rap.” But few know what to do after they rap themselves
into a chance of a lifetime. More people talk themselves out
of opportunities than make the best of the ones they get.
Everybody wants to be rich, but few know how to get rich.
Everybody wants to be at “the party” to be seen, or be in
the room with the stars and the powerful, but few know how
to be heard; when they open their mouths, they really have
nothing to say.
In the 1980s, the only real voices in our community
were entertainers, athletes, preachers and politicians. The
former two tried to dance and sport away our misery, and the
latter two sermonized the community’s misery. But that was
it. The misery remained. Even Blacks in the black media had
lost their voice. Pat Tobin helped people understand their
talents, the resources at their disposal and the opportunities
of which they could avail themselves if properly positioned
around like-minded people. Pat Tobin’s weekly networking receptions
were legendary.
“Back
in the day,” when “networking” was largely standing around
trying to “look” successful - for the wrong reason,
to catch a person of the opposite sex, Pat Tobin was one of
the first to tell people to build their Rolodex. Note: For
those of you who don’t remember what a rolodex is, it is a
card file, alphabetized, where you log (or clip) business
contacts. It was more in use before e-mail, “palm pilots,
Blackberries, and I-phones. It wasn’t just about how many
business cards you could collect. It was about how many important
contacts you could collect: people who could make things happen.
The difference between a white boy with a Harvard
degree and a brotha' with a Harvard degree is the size of
their social network. It really is not just what you know,
but who know and what you show (can deliver) after
you make the contact. White graduates inherit their father’s
(and grandfather’s) social networks, which ultimately represent
their business contacts. Black
graduates, most of the time, have to build their own. Pat
encouraged people to network with a purpose, and to get to
know at least one person they didn’t know. That’s how you
built your social and business network. In a city where
you can go to three receptions and two parties on every night
of the week, to this day, I don’t attend any event without
the end-game in mind (a purpose) and I make one contact of
significance that I didn’t have prior to attending the event.
That’s how I’ve built my network for the last 25 years (and
I have a helluva network). That, I learned from Pat Tobin.
I run into people everyday that “talk” about
what black people should be doing, what we need to do, and
how come we don’t do this or that. I hear this particularly
from our politicians and preachers who are the most disingenuous
- in terms of the impact they make. We
are the most “prayed up” community in America and we still
have the most problems. We have 10,000 more black elected
officials than we had 40 years ago and our communities are
still just as deprived. Preachers and politicians talk more
about changing people’s lives than they make it happen. I
tell them, “I’d rather see a sermon than hear one.”
Pat Tobin didn’t just tell people how to work
together; she showed people how to do. She was a living testament,
and practiced what she preached. More people knew Pat Tobin
than knew her clients because she wanted it like that. She
didn’t just talk about networking, she networked - she pulled
her clients into her network and she made things happen. She
was an example of the sermon you saw (see) - not the sermon
you heard (hear). Thank you, Pat, for your example, showing
many of us how to make our impact felt.
God bless Pat Tobin and her family. She will
be missed.
BlackCommentator.com
Columnist,
Dr. Anthony Asadullah Samad, is a national columnist, managing
director of the Urban Issues Forum
and author of Saving The Race: Empowerment Through Wisdom.
His Website is AnthonySamad.com.
Click here
to contact Dr. Samad.