On October 1, 2007, Tyler Perry and Janet Jackson began a whirl-wind,
two week media tour (9 states, 25 private screenings, TV and
radio appearances) to promote their new film, “Why Did I Get
Married.” The film turns its attention to a population and to
a subject that rarely makes it to the big screen — members of
the Black middle-class negotiating love and family, while drawing
on their spirituality for strength. The message of the film
seemed to speak to Perry’s mostly African American audience,
as it earned over 21 million dollars in its opening weekend,
making it #1 in box office earnings. However, Perry and Jackson’s
satellite link appearance on CBS affiliate KMAX in Sacramento,
California, served as a reminder that mainstream media would
rather ignore the inroads being made in offering up diverse and
complex representations of Blackness. Instead, KMAX reporter
Mark S. Allen chose to badger Jackson about the now three year-old “nipple-gate” Super
Bowl XXXVIII incident, and to cast her as a devious Jezebel against
a helpless Justin Timberlake. When Perry and Jackson refused
to talk about the incident, opting to focus on the movie, Allen
pressed Jackson harder to explain her Super Bowl behavior. When
the interview had concluded, and Perry and Jackson’s satellite
link severed, Allen engaged his fellow in-studio reporters in
still more ridicule of Jackson. The movie was not mentioned.
Tyler Perry maintains a blog. (If
you click on "message board" and/or "Why Did I
Get Married," you will see the hundreds of thousands of
messages. If you click on "Tyler's Latest Message," you
will see all of his archived messages.) Its purpose is to keep
fans up to-date on his projects. Those who “subscribe” can get
Perry’s blog sent directly to their email inbox. In his October
14th blog, Perry recounted how he and Jackson were badly treated
by Allen. The next day, at his fans’ urgings, Perry included
a video clip of the interview as evidence (KMAX has since removed
the interview from its site). Perry wrote, “for all of you who
asked here is the link to what I was talking about in my last
email… You can see the blatant disrespect and rudeness of this
guy.” Perry then took things a step further — he included the
email address of the reporter and of the station’s general manager,
writing: “If you want to complain, you can email Mark S. Allen
directly at: [email protected] or
you can email his boss at: [email protected].”
You see, in the first 24 hours of the release of “Why Did I
Get Married,” Perry received 602, 000 posts to his blog by fans
using the “comment” feature, praising him for a job well done
on the movie and its mounting box office earnings. I know, because
I am a Perry blog subscriber. It was my estimate that if even
half those people would email KMAX about the troubling interview,
we would have a new record for the number of email protest letters
sent to a station about their poor quality in reporting around
a single story. I know this because I am also a scholar who
studies media activism.
We will never know if a record was set. KMAX’s computer servers
crashed when the first approximately 45,000 emails were sent
to them from angry Perry supporters. To stem the tide, and when
the servers were operating again, on October 17th, the station’s
general manager sent an auto-response out to those who emailed: “We
have reviewed the many comments we have received regarding our
interview with Tyler Perry and Janet Jackson that aired on October
11th. As a result of the numerous comments received, we have
carefully reviewed the segment and have reassessed the approach
taken by Mr. Allen. While we certainly did not intend to offend
anyone during this interview, we do sincerely apologize to anyone
who may have been offended, including Ms. Jackson and Mr. Perry. We
take seriously the feedback we receive from our viewers and thank
you for sharing your thoughts with us.”
News of Perry and Jackson’s treatment hit websites such as EURweb.com
and BlackAmericaWeb.com on the 17th. On October 18th, Allen
halted the morning news show to offer a lengthy (for television)
apology to Perry, Jackson, and their fans. Allen repeatedly
referred to himself as “a jerk” and reaffirmed that he, too,
was a big fan of Perry and his work.
There continues to be debate about the lingering effects of
the digital divide in Black communities. For those without access
to the Internet, the possibility of them quickly having their
say, and being heard, is severely limited in this age of new
technologies. To be connected, one needs electricity, a phone
line or cable connection, a computer and software. The initial
setup and maintenance can be expensive. However, for those with
access, be it at home or through work, school, public libraries,
and community centers, this technology has proven to be particularly
empowering. The Internet is the 21st century equivalent of a “Bat
signal” alerting people to all sorts of news, including incidents
of racial injustice. It can be used to inform us, instantaneously,
on how to take action to remedy problems. For example, syndicated
radio talk show host Michael Baisden not only used the radio
airwaves to organize a rally in Jena, Louisiana on behalf of
the Jena 6 youth, he also ably exploited his radio show’s website
and web links to enlist members of Black organizations and institutions. Importantly,
students at our nation’s HBCUs took up Baisden’s electronic call
to action and similarly used the Internet to rally old and young
from all corners of the country to march on Jena. The new technology
facilitated a more traditional communicative effort — a protest
march. Similar new technology campaigns have been mounted successfully
to get rapper Nelly’s concerts cancelled, due to their misogynistic
content, and to flood the BET network with complaints regarding
their stereotypical programming. Black folks on the Internet
have learned how to exploit this technology with good effect,
and there is little anyone can do to stop it. Missing Black
children alerts, the racist sexual attack on a Black West Virginian
woman, and the sexual violence perpetrated against a Black woman
and her young son in a Florida housing project all recently have
hit our email inboxes and kept bloggers busy. The hope is that
by getting the word out, one or some of us can help get justice
for these people. The Internet is the new grassroots movement,
and it is working.
What Perry figured out, and what KMAX has come to understand,
is that the power of new technologies should not be ignored just
because they are relatively convenient. Tens of thousands of
emails crippled the station’s communication networks. Unlike
Jena, where protestors eventually had to go home, KMAX will never
be able to fully halt the electronic traffic of protest. Stories
live in cyberspace forever, and there is the potential that there
will always be a moment when this television station will have
to deal with its mistake. Weeks, months, and even years from
now, the station may get an email reminding them of the standards
of quality journalism and about how to treat its guests.
This lesson of protest can be transferred to other situations.
We should commit to communicating with those individuals and
organizations that are withholding our equality, until our concerns
are attended to. Media personalities such as Perry and Baisden,
as well as our Black citizenry, have already shown us how the
Internet is one very effective activism and change agent tool.
Dr. Robin R. Means Coleman, PhD is a media studies professor
at the University
of Michigan in the Department of Communication Studies
and in the Center for AfroAmerican and African Studies (CAAS). Click
here to contact Dr. Coleman.