Comedian/Actor/Philanthropist/Activist and of late, social commentator, Dr. Bill Cosby spoke to almost a thousand people on a Saturday a couple weeks ago, on how to fix public education. That’s a highly salient issue here in Los Angeles, as it is in almost every major city in America. So when two of the area's black school board members (Saundra Davis of Culver City and Marquerite Lamotte of LAUSD) paired with Assistant Superintendent of Pasadena Unified School District and legendary educator extraordinaire, George McKenna, to form an African American Educational Civil Rights Agenda, Cosby…in his own words, “wanted to ride on this bus.” Bill Cosby, “America’s Dad” turned Black America’s most vocal social critic, has pulled no punches on his frustration with the state of Black America. He’s done everything one can do to try and change it. He’s joked about it. He’s role modeled it (in I Spy, the Cosby, Fat Albert, and Little Bill). He and his wife, Camille, as philanthropists, have thrown millions at it. He’s inspired thousand of college graduates to be the best they can be as one of the nation’s leading commencement speaker, and lately, he’s criticized us for not being the best we can be. If one has earned the right to criticize black America, Cosby has. But lately, when Bill Cosby speaks, people do one of two things; they listen, or they cringe. Sometimes they do both. His most recent statement at the Maranatha Church was no less controversial. Cosby said “They (BET-type programming) got you pinned on something called, Bullsh*t.” People listened and laughed. People cringed. But this time, Cosby was right.

When Cosby made his famous (or infamous), “These people [lower economic people] are not holding up their end of the bargain (speaking about what many thought was a sweeping indictment of poor people)” speech, at an NAACP commemoration of the 50th Anniversary of Brown v. Board of Education in May, 2004, half of Black America screamed bloody murder, and the other half praised Cosby for his straight talk on what we all knew was true. Critics, with Scholar Michael Eric Dyson leading the discussion, said the discussion should have been held “among family” and not out in public. Dyson took the debate public by writing a best selling book, Is Bill Cosby Right? (Or Has The Black Middle Class Lost Its Mind?) but Bill Cosby was the lightening rod to make Black America re-evaluate its value system, particularly around education, and supporters challenged him to help address the problem. Cosby has accepted this challenge.

In this latest endeavor, communities are to examine the disinvestment in education that the black community is experiencing, and Cosby just didn’t want to call out the problem—he also wants to be part of the solution. For the better part of two hours, Cosby spoke and engaged in a panel discussion with the audience around how we improve black achievement in education. Everything was “honky-dory” until a young lady asked how we can change the mind set of young people when “our culture” is constantly bombarded with programming (she specifically mentioned BET, though the problem is not exclusive to them) that promotes negative images and glorifies unhealthy lifestyles (sex, drugs, violence and false wealth [immediate gratification]). Cosby raised his hand, as if he was waiting for the teacher (moderator LaMotte) to call on a student—then he said it, “I’m troubled by this term ‘culture.’ BET is not our culture. Look, if you don’t like what you see, why don’t you just turn it off?” Then the rant began, at which Cosby made a very articulate point that what BET (and others) promote is not really our culture—that our culture promotes education and family and progress, but loud music, no father, no education is not part of our culture. Cosby point was that we can’t see it when “they got you pinned on something called ‘bullsh*t.” He concluded his point by saying that it was time for our children to get with people who want to study (like Asians and others do), instead of engaging in the negative. Cosby was applauded for his analysis, but the local preacher got offended and engaged in a five minute diatribe on respecting “God’s House.” Cosby apologized, but emphasized that he meant what he said. But the point was lost and another controversy about “what Cosby said, again” was all that was reported. It’s not fair.

As an aside, we don’t need to hold meetings anyplace where we can’t have straight-talk among family. While I know this is not necessarily the policy for all churches, this church shouldn’t have held the meeting if it couldn’t be understood (inferred or stated) that our community is trying to purge ourselves of our sins, and if a curse word comes out, as part of exorcism—then that’s part of the process. As much bullsh*t as goes on in half these churches out here, it wasn’t the time for the pot to call the kettle black. If Jesus, himself, came back today and sat in some of these churches on Sunday, he’s say, probably after a half of a sermon, “This is some buulllsh*t!!!” And if he went back home and turned his TV on to BET, after about three videos—he would say, This is some buulllsh*t!!! So for Cosby to be admonished at the time, was a bullsh*t moment of all bullsh*t moments. It was a moment when you got to see Cosby’s unrestrained passion for the condition of his people, and for a very important point to sink in. It should have been tolerated.

We can hold up Bob Johnson as a black billionaire, but we can’t continue to ignore that the vehicle he created to make all that money has been a leading vehicle in the promotion of filth and degradation of a whole race of people. “Backwater culture” has been mainstreamed because of BET. Instead of advancing programming to counter the music piece, we’ve witnessed an “commoditization of the filth” (as Maulana Karenga once said), where now Viacom is the “pusher” and Bob Johnson is counting his billions. Black people want to see themselves on television and in high places of the dominant culture, but we can play more than the buffoon, the dancing fool, the jiggabo, the gansta, the pranksta, the bumpshaker, the babymaker, the pimp, the preacher (the false prophet, y’all) and the outcasts of society. It’s time we get back to making doctors, lawyers, teachers, real preachers, business folk with principle, homeowners, fathers and mothers. The common link in all of the above is knowledge (education) and wisdom (an experienced life).

This is where Black America needs to go, and we need to have this conversation every chance we get, wherever we can have it. Naw, I don’t give sh*t what anybody says…

This time, Cosby is right.

Anthony Asadullah Samad is a national columnist, managing director of the Urban Issues Forum and author of 50 Years After Brown: The State of Black Equality In America. He can be reached at AnthonySamad.com.

is published every Thursday.