Report Card on Prejudice in America: New Zogby/GSN Survey

Most Americans believe their fellow citizens hold strong biases against minorities, according to a landmark poll by Zogby International commissioned by GSN. The survey of 10,387 American adults, one of the most comprehensive ever conducted on prejudice, according to Zogby, explores attitudes about race, religion, age, sexual orientation, gender, physical appearance, and politics. The poll’s margin of error is +/- 1 percentage point.

The “Report Card on American Prejudice” is part of a wide-ranging effort by GSN to spur a national dialogue on intolerance and bigotry. The survey’s release provides a powerful follow-up to the July 17th premiere of the groundbreaking new television series, “Without Prejudice?” – which airs Tuesdays at 9 pm (EST) on GSN.

Pollster John Zogby said, “Over my years of polling, I’ve learned that Americans tend to offer socially acceptable responses when questioned on their own views about race and prejudice. That’s why in this poll we predominantly asked people about “most Americans’” views on race and prejudice. We believe this provides a far more accurate window into how people really think about these issues. Americans are more forthcoming when discussing the problem in the context of their neighbors’ lives than in the context of their own lives.”

John Zogby is President and CEO of Zogby International.

About the Without Prejudice Project

GSN created the Without Prejudice Project to provide an opportunity for people across the country to participate in a thoughtful, productive conversation about prejudice. Using distinguished pollster, Zogby International, GSN commissioned a poll designed to explore Americans’ preferences and biases. The poll findings will serve as a barometer of the country’s tolerance and a platform for honest discussion. To stimulate the conversation, GSN will launch a comprehensive project including PSAs, an online forum (featuring snap polls, blogs, discussion guides and community building resources from our partners), a PR effort, and print, TV and online media. GSN is partnering with leading advocacy groups on the Without Prejudice Project, including NAACP, YWCA, GLAAD, CAIR and NCLR. To learn more, please visit gsn.com.

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