Beyond the Mama’s Chi-chi Theory: Latino Vote Lust Previews Growing National Sophistication

“The Hispanic community is very family oriented, and we respect our mothers,” said Ruben Kihuen, an influential Democratic assemblyman from Las Vegas who supported Mrs. Clinton. “A lot of middle-aged women see her as a mother, a head of the household, and they can identify with this. Especially when they see her daughter, Chelsea, with her.”

Though not as pernicious as the now thoroughly discredited “anti-black-Latinos-are-the- rearguard-of-white-racism” theory of the Clinton vote, Kihuen’s Chi-chi theory does reflect the unprecedented – and often prurient – interest in Latino politics.

Despite being left out of the mainstream discussion of the Latino vote, many, more thoughtful Latinos in the blogosphere, alternative and other media and in the body politic generally have seized the political moment to offer insights that anticipate the eventual demise of the Mama’s Chi-chi Theory and other, less-absurd media constructs.

The collective and relatively new interest of news organizations, pollsters, bloggers, politicos and other interested parties from across the political and geographic spectrum also previews the future sophistication about things Latino. Over the past several months, I have, for example, spoken with and become aware of numerous national and international (and not just Latin American) media outlets planning or actually doing more in-depth reporting on the U.S. Latino vote.

For all its frustrating simplicity, the coverage of and interest in the Latino electorate may well be remembered as one of the most important new developments of this year in media and politics.

We will, for the time being, have to suffer the flatulence and bad taste of the burrito logic informing Kihuen’s Chi-chi Theory. Still, some of the current attention and reporting found in some Spanish language and English language media and other outlets does give one cause for optimism about the new national conversation around Latino and U.S. politics.