Click to go to the Subscriber Log In Page
Go to menu with buttons for all pages on BC
Click here to go to the Home Page
Donate with PayPal button
Est. April 5, 2002
Nov 12, 2020 - Issue 841
Bookmark and Share

Many people who know me know that at some point, in discussing the financial future of movement organizations and institutions I ask: “How do we expect to run this project, on magic?”

While I know that some people tire of hearing that, in this age of the Web, I actually think that for many people the answer is “yes.” In other words, there is a semi-magical aspect to the Web that leads many of us to deceive ourselves about what it takes to make something happen in cyberspace. Think about it for a second. All YOU have to do is sit down at your computer, get onto the web and type and presto! - you get one of the best of the online magazines!!

Doesn’t it feel like magic?

It’s not.

Unfortunately, and I have seen this with other online magazines (such as “The Black World Today”), despite the professionalism of the project and the quality of the result, online magazines are very difficult to sustain. If someone is going to treat this as a serious piece of work, devoting themselves as the publishers of do every week, they simply cannot do that on a shoe-string or as volunteers. That might work for a periodic newsletter or blog entry, but it does not work for a genuine online magazine.

So, we are at the proverbial fork in the road. needs YOUR financial support, but it also needs to know that you will advocate for the magazine. The responses we receive to the magazine are tremendous. We have developed important connections with media outlets in Canada, Africa and Latin America. People have indicated that there are stories and analyses contained in that they just do not find anywhere else. In addition, over many years now, we have worked especially hard to expand the ideological diversity of so that it is truly a center for debate on issues facing people of African descent.

Well, team, if the money does not start flowing in, this project cannot last, pure and simple. I wish that I could sugar-coat this request, but I do not want to insult or mislead you. We need YOU to contribute to For some of you, a one-time contribution may be all that you can do at this time, and we respect and appreciate that. Others of you may be able to contribute on a monthly basis. And still others may be able to both contribute but also get some of your friends and colleagues to contribute (you can even sponsor an ad!!)

I have never particularly liked asking people for money. I have always hoped that someone else would do that. But as a member of the Editorial Board of (a position for which I receive no financial compensation) I feel morally and politically obligated to tell it like it is. Please click here to Contribute. Editorial Board member and Columnist, Bill Fletcher, Jr., is the executive editor of, former president of TransAfrica Forum, and a lifetime trade unionist. He is a Senior Scholar with the Institute for Policy Studies, and the author of “They’re Bankrupting Us” - And Twenty Other Myths about Unions and the novel The Man Who Fell From the Sky. He is also the co-author of Solidarity Divided: The Crisis in Organized Labor and a New Path toward Social Justice, which examines the crisis of organized labor in the USA. Mr. Fletcher is also Co-editor of "Claim No Easy Victories: The Legacy of Amilcar Cabral". Other Bill Fletcher, Jr. writing can be found at Contact Mr. Fletcher and BC.

Bookmark and Share




is published Thursday
Executive Editor:
David A. Love, JD
Managing Editor:
Nancy Littlefield, MBA
Peter Gamble

Get On The
Email List