The
following interview with recording artist Paris was edited by
Hip Hop historian, journalist, deejay and community activist
Davey D, and appeared on his website,
in late August. Bruce Banter and Eyecalone, of Playahata.com,
conducted the interview.
Davey D provided the introduction.
Paris
hails from the San Francisco Bay Area and was catapulted onto
the national scene in 1990 with his hit single “The Devil Made
Me Do It” and album of the same name. Since then his uncompromising
stance on political issues and biting social commentary have
both aided and hindered his quest to bring solid music and
messages to the masses. When his second album, “Sleeping With
The Enemy,” was ready for release in 1992, Paris was dropped
from now-defunct Tommy Boy Records and distributor Time Warner
when they discovered it's incendiary content – content which
included fantasy revenge killings of then-President Bush and
racist police officers. Rather than buckle under pressure,
he released the LP himself on his newly formed Scarface Records
to major sales and national acclaim. Paris originally adopted
imagery and ideologies from the Black Panther Party and the
Nation of Islam. His worldview and outlook expanded and matured
as time passed, all the while releasing material and undertaking
five world tours and countless performances both alone and
with other notable acts.
Paris signed a major artist
and distribution deal with Priority Records for himself and Scarface
Records in 1993 and released his "Guerrilla Funk" LP. Paris and Priority
formally severed their business relationship due to creative differences
in 1995. In 1997 Paris signed a one-off deal with now-defunct Whirling
Records (distributed by Rykodisc), for the release of his 4th LP
"Unleashed". Released in limited numbers, the LP went largely unnoticed
due to lack of focus and funding. In 2002, Paris released his internet-only
anti-establishment anthem - the single entitled, “What Would You
Do?” in protest of the US Government’s current policies and lies.
Paris says though he's been off the rap radar for a minute, he never left
the studio. “I've been making music and writing all this time,” says the
rapper whose been working as an investment banker for the past four years, “but
more or less as a hobby. I have a serious love for all music in general.
The current political climate is ripe for discussion and dissection right
now. People need an alternative in popular media to popular media.” Enter
Guerrilla Funk Recordings, the latest label venture from Paris. With a new
label and forth coming LP, "Sonic Jihad", Paris will soon return to the game
to bring back a serious voice of reason in hip-hop.
We recently caught up with Paris who took time out of his busy schedule to
talk with Playahata.com's Bruce Banter and Eyecalone. We figured we'd have
Bruce and Eyecalone holler at him before the Department of Homeland Security
did!
Paris – Holy War
on Wax
Playahata.com: A
lot of people, younger teenagers especially, probably aren't all
that familiar with Paris. They don't realize you are a veteran
in hip-hop. In fact we understand that your upcoming release, "Sonic
Jihad", will be your 5th album. As a youth in hip-hop, what
artist or person inspired you to want to be an artist?
Paris: My
hip-hop influences early on were Cool J, Rakim and PE. My non hip-hop
influences were P-Funk, Stevie Wonder, Cameo and The Time.
Playahata.com: Your First album, "The Devil Made Me Do It," was
released in 1990 on Tommy Boy Records, and it seemed that nothing could
slow your rise to stardom, but you were derailed. What happened?
Paris: The corporate machine is what happened. Traditional conservative
media outlets decided that they no longer wanted to embrace messages
that were in opposition to their collective agenda.
Playahata.com: The NY Times did a write up on you April 3rd. In
the Times piece it says that you "left a distribution contract with
Priority Records in1995 because [you] didn't want to take [your] music
in a more 'gangsta' - and thus more commercial – direction." If
that's the case then what exactly did Priority do openly and subtlety
to try to foster this change in you and from what you could tell what
was the reaction of other artists who were receiving this kind of pressure?
Paris: Well, as far as an overt coercion, nothing really happened.
There was simply an increased emphasis on negative @#%$, in addition
to resistance and difficulty in getting approvals for everything from
artwork to tour support. So we decided to go our separate ways.
Playahata.com: Was your battle with corporate censorship the reason
you decided to release this album independently and through your website
Guerrillafunk.com?
Paris: Absolutely.
It’s become more difficult than ever to be heard now, especially with
media consolidation and what’s become an obvious attempt to flood the
market with bullshit and negativity. Besides, if the Dixie Chicks are
feeling heat, what do you think the reaction to “Sonic Jihad” will be?
We have to control our own. We are at war.
Playahata.com: In light of the way record companies
routinely rip off artists, do you think this could prove
to be a better financial
decision? And what promise do you think the Internet holds for freeing
hip-hop from the grasp of corporations?
Paris: Well the Internet is a useful tool, but as of yet it’s
not an end-all solution. Many people don’t have access to it, and
its importance is often overstated. Indeed, only 15% of the population
of
the planet have telephones, so to think that folks in general have
computers w/high-speed access, etc. is a stretch. I still need traditional
outlets,
and have secured distribution for the projects I have forthcoming.
Playahata.com: "Guerrilla" the way you spell it
represents a 60's generation revolutionary term, referring to people
who can live
off the land or get busy in the trenches. What are you trying to
convey by naming your website Guerrillafunk and what were your reasons
for launching
it?
Paris: It’s a throwback to the entire mindset of exactly what
you just mentioned. The name of the game is control. Control of information,
control of hip-hop, our culture, media and how we’re represented and
presented. @#%$ this poison that we’re being fed. I’m doing my best
to redefine black manhood for us.
Playahata.com: Also in that recent NY Times piece about you,
they gave you some subtle props by calling you a "complex character.” I
guess that's their way of saying you are smart for a rapper. They
go on to mention your website and its powerful proactive presentation
of
information on a wide variety of topics from politics to personal
finance. That's a lot to have on your plate. What do you think has
equipped you
to take on these varying topics?
Paris: Well, I read a lot. Most folks don’t. Too much reliance
on electronic entertainment and spoon-fed media has most of us lethargic
and in a constant state of blissful ignorance. Brainwashing has taken
its toll on us in a major way, but I can see through it all. So, I do
my best, especially since I’m educated – both formally and otherwise – in
what I talk about. The white corporate elite wants nothing more than
a consumer-minded working class that it can feed off of. I present an
alternative to what we’re given.
Playahata.com: There's
been a lot of sexual abuse by Catholic priests and thus a lot of negative
coverage on the Church, so much so, that some priests stopped wearing
their collars in public. Since the rap scene has changed into a modern
day minstrel show with popular acts (those getting the radio/video play),
do you feel the need to distance yourself from the commercial rap scene
or state to people what you are about? And what topics do you plan to
tackle on your upcoming release?
Paris: I don’t distance myself from us because I am us.
That’s exactly what those calling the shots want – to marginalize people
who speak directly to and with the people in an attempt to minimize the
importance of what we have to say. I get down with us on a level that
we can relate to because I don’t put myself above anyone else. And to
answer your question, on “Sonic Jihad” I cover the New World Order, the
manmade origins of AIDS, military lies and propaganda, police brutality,
the “War on Terror” and the embarrassing state that hip hop is currently
in. Real talk...
Playahata.com: What rappers have been very supportive of you or
do you have projects to work with musically in the future? I would like
you to elaborate and give specific names if you can, because on CDs these
days so many of these commercial rappers have 16 tracks and on 14 of
the tracks they have guest appearances by every Tom, Dick, and Harry
artist. However, it seems like groups/artists who rap about more meaningful
things usually seem to be riding solo or have few guest appearances by
others?
Paris: Sonic Jihad features Dead Prez, Public Enemy and Kam – all
artists whose positions I agree with on many things.
Playahata.com: More on guest appearances. With so many people
doing guest appearances I've occasionally noticed that people who you
don't exactly expect to find on songs together are recording together
and sometimes saying things on each other’s albums that the other artist
may not necessarily endorse. How much control would you try and exercise
over the content of a guest appearances on your album?
Paris: Well, I wouldn’t control the content. I just know it makes
sense to choose who I work with wisely and to always represent strength.
Playahata.com: Also, have any rappers or industry people attempted
to distance themselves from you due to your political stances?
Paris: Other than labels, no.
Playahata.com: Rap magazines like The Source and XXL usually love
controversial issues. You obviously have been and are going to be embroiled
in a lot of controversy regarding your music and album cover. Have any
of these magazines contacted you to let you "kick some ballistics" or
are they waiting for the mainstream press to start sweating you before
they holla?
Paris: Well, we’ll see. I don’t control them, but hopefully they’ll
understand that, as major media sources that are influential to the community,
they should allow the same amount of coverage to artists that actually
have content in their material. Who knows, though, especially in this
environment? Anything goes.
Playahata.com: Boots Riley from the Coup also had controversial
artwork on his album cover. He had a skyscraper exploding just prior
to 9/11. Eleven websites began running anti-Boots Riley & the Coup
campaigns ranging from political interests such as townhall.com to financial
interests such as capitalismmagazine.com. Due to record label/public
pressure he eventually changed the cover artwork, and there was no fallout.
Nobody
(well, at least publicly) thought he sold out because he changed the
cover, however you refuse to change your cover artwork. Are you ready
for the backlash and complaints and why do you feel the album cover art
is important?
Paris: I could give a @#%$, really. People need to be complaining
and doing something about this out of control, non-elected killing machine
that’s terrorizing the planet – not rap records. But, by the same token,
I know that they know how influential rap is, and that’s why they hate
on it. But keep in mind, most people who bitch about it wouldn’t buy
it anyway. Townhall.com? Please. I know they don’t want none.
Especially Armstrong Williams – his ass is still sore from the last time
we debated on Sonia Live on CNN several years ago. People and organizations
in glass houses shouldn’t throw stones, anyway. None of their
self-righteous posturing holds up under scrutiny. But they all keep on
because they have comfort in numbers – numbers that result from the propaganda
that everyone buys into. Lies are now being exposed to the point where
people are basically choosing to believe what the want to believe,
not necessarily the truth. So a lot of times the division line falls
along racial and class lines.
Playahata.com: As censored as the ideas the mainstream media allows
us to be exposed to are, you were able to get a small feature in the
Times recently and I understand you also did Countdown to Iraq w/Lester
Holt on MSNBC a short time before Bush delivered his State of the Union
address back in January. Do you think you would have been able to get
recognized by either with a more mundane album cover?
Paris: No. I make material and art that’s intended to get that
ass and make folks notice.
Playahata.com: Unfortunately I found out late and didn't see the
program. What was the experience of doing the MSNBC show like? Were you
allowed to make your points? And how were you treated when the cameras
were off?
Paris: Well, I can’t really speak on Lester because he was pretty
indifferent. He asked the standard questions that I expected, and I’m
sure he has never heard any of my material. I’m also certain that he
doesn’t script the questions he asks in interviews. So, yeah, I was surprised
at the initial exposure, but there’s never enough time to talk about
what’s needed in a situation like that. And the camera crew showed nothing
but love for what I had to say from our satellite location.
Playahata.com: Conservative talk show host Bill O'Reilly has recently
been spending a lot of time attacking rappers on his show, The O'Reilly
Factor. What do you think of pundits like him?
Paris: They only pick on the indefensible, so it’s like shooting
fish in a barrel. Of course, they exercise selective moral outrage. A
rapper comes out with a record about raping his mom and they object.
Well, @#%$, who wouldn’t? I object to that bullshit too, but I don’t
necessarily blame the artists. Most of these mother@#$%s don’t know too
much about anything, and a lot of them – often grown men – talk about
@#%$ that a 12-year old would be concerned with. My beef with conservative
pundits is that they don’t openly criticize things that really matter,
like corporate endorsement of the entertainment poison that afflicts
us, or our out-of-control government and it’s racist, genocidal policies.
I’ve never seen Bill get on rappers for endorsing black-on-black crime,
or get on Fox (his parent company) for the negativity and immoral @#%$
they put forth as entertainment (“Cops,” “Paradise Hotel,” etc.).
Playahata.com: Back
to the music, this new album seems to be like a rebirth of sorts in terms
of getting back on many people's hip-hop radar. Once again your prominence
seems to be colliding with a Bush being in the White House. Is this a
coincidence? And with all the things going on, in terms of the attack
on Iraq and repression of dissent in the U.S., do you think this is a
product of a Bush being in the White House or does it speak to a larger
issue?
Paris: Bush’s
dizzy ass is now a liability for the interests he represents. He’s simply
too much of an incompetent @#%$-up. Believe, this situation is much
larger
than him, and the objective of the conservative corporate elite is and
always has been the preservation and expansion of the status quo and
their position in it. So really, the fact that he’s in office is just
part of the larger picture.
Playahata.com: I'm
pretty sure you heard about it, especially since you're from the Bay
Area, but police recently opened fire on peaceful, legal, anti-war protesters
with rubber bullets, and other "non-lethal" weapons in Oakland.
There also was a mass arrest of legal anti-war protesters in New York.
What do you think is the significance of these events?
Paris: The
battle lines are being drawn, and the notion that police presence in
our communities is not for our own benefit is becoming clearer and clearer
to many.
Playahata.com: Let
me go out of character for a second and turn into a Stan for a minute
and ask you to plug the release date of your new upcoming album Sonic
Jihad. When, where and how can people get it? Do you have any plans to
tour nationally or perform internationally?
Paris: The
official in-store release date is September 23, but I will probably make
it available to my online subscriber base sooner. Shipments of the first
single, “Field Nigga Boogie,” go out next week to DJs and college radio.
And, yes, I will be touring worldwide to support it.
Playahata.com: I
know you've probably answered this kind of question a million
times, but you know we got to ask it. What do you say to people
who call your message "anti-American" or accuse you
of being a "conspiracy theorist"?
Paris: It’s
more anti-American to fall in line with the party line than it
is to question the motives of our bloodthirsty dictatorship, and
the biggest conspiracy of all is on your TV 24/7.
Playahata.com: Any
closing words for our audience?
Paris: Embrace
independent thought and look beyond the surface of what you’re given
as information everyday. Become Internet savvy and learn the truth about
what’s really going on around you. If you get all of your info from TV
and the newspaper then you’re ill-informed. If you need assistance in
finding alternate sources of information, then please visit me and subscribe
at www.guerrillafunk.com.