Issue 174 - March 9, 2006 |
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Bruce’s Beat Tavis is a marketer, not a movement leader Andrew Young misspends the movement's moral capital BC answers a hater and emails from our readers by BC Editor Bruce Dixon |
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Last week's BC Guest Commentator Leutisha Stills hit a nerve with her contribution, "Why Is Tavis Smiling? And Why Are We Still Watching?" It seems that many engaged and astute BC readers were asking themselves the same questions as Ms. Stills. A fellow worthy of his name, rapper Wise Intelligent has some of the answers.
There it is. Brother Tavis is a marketer, not a journalist. Tavis is not an organizer of a movement, he is an organizer of black audiences. Audiences to consume his products - TV, radio shows and now books - black audiences to be delivered to the sponsors of his shows, chief among them the two largest and most notoriously low-wage employers in the county, Wal-Mart and McDonald's. A great deal of Tavis's audience appeal comes from the fact that there is next to no news coverage of black America produced for and aimed at black audiences. Broadcast media monopolies, including black owned Radio One have all but eliminated black radio news, withholding from the African American community what any human society needs most to remain viable: information about itself. As BC Executive Editor and Co-publisher Glen Ford spelled it out in "Who Killed Black Radio News?" the BC cover story of May 29, 2003:
Black audiences are hungry for any sort of black oriented news and near-news. In the context of the information vacuum, it is possible for Tavis to appear to some as a kind of community or movement "leader" himself. He probably believes it himself at least some of the time. We ain't mad at Brother Tavis for being a successful marketer. But when we let ourselves be led into Tavis's marketing contraption, because we mistake it for a movement, or something that might lead to a movement for social change, confusion, disillusion and disappointment are inevitable. Says BC reader Timothy Godfrey:
Reader Denise Slaughter opines:
Guest commentator Leutisha Stills drew this from Cincinnati's James Clingman:
Sometimes the corporate overlords don't have to look over your shoulder. Sometimes you're on their speed-dial list. Or in their pocket. Or their underwear. Last week's BC cover story, "Andrew Young, the Shameless Son" drew attention to the recent career of Andy Young, a former associate of Dr. Martin Luther King who went on to congress, served as UN ambassador and mayor of Atlanta before founding an international "business consulting" firm. The Freedom Movement of the 50s and 60s was enormously influential not just in the U.S., but in Africa, Asia and Latin America, and bequeathed to its leading participants a vast amount of moral authority and credibility. Moral authority is a dangerous weapon in the hands of greedy and amoral corporations. Imagine Nelson Mandela hiring himself out as a PR spokesperson for Exxon, Monsanto and Halliburton, and you understand the business model of Andy Young's consulting firm, Good Works International. The services Young provides to murderous oil companies and the kleptocrats who love them in Nigeria, to the sweatshop barons of Nike, and most lately to Wal-Mart are how he has chosen to spend his portion of the Freedom Movement's moral capital. It's time to revoke the account of Andy Young, our shameless son. BC readers seem to agree. From Fanon Che Wilkins:
And from reader V.G. Thomas:
Reader Paul Billings weighs in:
Some BC readers were following the treacherous career of Andrew Young long before his Wal-Mart caper. Dr. Gary Busch, was one of several who gave us tips on other exploits of the Freedom Movement's shameless son:
BC is certain that these and other
ugly tales about Good Works International's business dealings are well-founded
in fact, and that they are, as Dr. Busch indicates, the tip of the iceberg
as far as Andy Young's practice as an international "bid-ness" man goes.
BC hopes that real journalists, instead of being satisfied
with chummy interviews granted by our shameless son would serve the
African American community better by investigating the allegations swirling
around Andy Young.
Dr. Busch shares with most BC readers, a burning hatred of injustice. Wherever you find hatred and allegations you're bound to find haters and (sic) allegators. Sorry. Couldn't help that. Yes, BC gets mail from haters too. When it's not profane or insulting, and when answering it serves a useful purpose we print that too. Hence this communication from reader Russell T. Flowers
Wal-Mart would like us to do as Brother Russell does, to limit our discussion of Wal-Mart to where to shop or not, and where to get the lowest prices. But there's more to life than shopping, and Wal-Mart is bigger than a place to shop, or to avoid. Wal-Mart is the biggest private sector employer in the US. McDonald's is number two - that should tell you a lot about America's 21st century economy. Every company that is not Wal-Mart is aching to, and is pressured by the financial sector and stock market to follow Wal-Mart's business model of outsourcing manufacturing to the lowest-wage hell-hole available on the planet, while paying retail employees less than it takes to support a family, and getting all the free money from taxpayers they can. Even if you don't shop at Wal-Mart you pay higher property taxes to make up for the seven figure corporate welfare handout and property tax breaks Wal-Mart gets from state and local governments for each of its thousands of stores. Visit the Wal-Mart Subsidy Watch page for a glimpse of how this works, and how much it costs all of us. Even if you don't shop at Wal-Mart your tax money funds Medicaid, which provides the medical coverage Wal-Mart refuses to grant most of its employees. In this way, employers that do provide medical coverage for employees are undermined, and more new jobs are coming on line with higher co-payments or no medical coverage at all. Medical costs are the single largest cause of bankruptcy among US families. Even if you don't shop at Wal-Mart you are affected by its wage policy and its practice of threatening and firing workers who whisper about joining a union. Wal-Mart's business practices drive the whole economy. The fact that we let them get away with it forces other business to do the same or die. Wal-Mart buys the laws it wants, purchasing politicians and preachers wholesale. Wal-Mart's "charitable" arms bankroll bogus research and phony community organizations that pretend to speak for us, and advocate the dismantling of public education in the name of "choice." Finally, it is ridiculous to say, as Russell does, that if we criticize Wal-Mart we are "downing" the people who shop there, or that the folks who do shop there endorse everything Wal-Mart does. If that were true, Wal-Mart wouldn't need to spends tens or hundreds of millions each year on PR to hide what it does from customers and the public, controlling and manipulating the news about itself - from buying sponsorship of major chunks of ABC's World News Tonight, Good Morning America and programs including some on NPR, to ensuring that the only discussion most people hear is about shopping choices, and those irrational people who just don't like low prices. We do value all our readers, even Russell, and encourage them to get out here and in motion, to spread information and do something to make this a better world. And if they have any time left over, to write us. Contact Bruce Dixon at [email protected]. |
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