Democrats are going “toe to toe” against a Republican campaign to
pollute Black-oriented media, principally radio, with negative and
voter suppression ads in key “battleground” states, say officials at
the Democratic National Committee (DNC). The official Democratic counterattack
has been hugely reinforced by multibillionaire George Soros’s independent “527” outfit,
The Media Fund, which will spend $5 million on Black-oriented media
between now and election day. The Media Fund has already spent $43
million on ads with themes ranging from “Ohio Outsourced” to “No
Oil Company Left Behind,” “Bush and Halliburton” and “It’s About Jobs.”
According to Clifford Franklin, president of St. Louis-based The Fuse,
the agency that created the
Black ads, the Soros-financed media campaign is “aimed particularly
at those who have an extremely cynical view of the political process" – that
is, African Americans between the ages of 18 and 35. The message: "Don't
keep getting played"
The ads skillfully focus audience attention on the race-based character
of Bush’s policies and popular base, in hard-edged, straightforward
language. Some key phrases:
"Bush said he would leave no child behind.
But he wasn't talking about your child."
"Bush said prosperity was right around the
corner, but he wasn't talking about the corners in your neighborhood."
"Bush has a plan for America. But you're
not part of it."
The GOP has already targeted Blacks in many of these same “battlefield
states” (see , “Bush’s Black Attack Dogs,” September
2) with media buys on some of the same stations. Soros’s team
directly confronts the intensifying Republican efforts to suppress
the Black vote.
"The Republicans want you to sit out this election and simply
stay home…. Who are they fooling? These are the same folks
that are against affirmative action, oppose civil rights.
These are the same
people against raising the minimum wage. And want to take
away overtime pay…. Under Bush, 1.1 million more black folks
live in poverty than they did before 2001."
"Don't keep getting played"
Washington Post media analyst Howard Kurtz, playing the usual corporate
media game, claims the ad “contains some exaggerations. The administration
has not proposed weakening civil rights laws and is seeking to eliminate
overtime only for certain employment categories.” Objectively, Kurtz
is dead wrong. Affirmative action is a civil rights issue, as
is the Patriot Act. Failure to enforce civil rights laws is the same
as opposing civil rights, as is nominating anti-civil rights judges
to the federal courts. Kurtz sets himself up as an arbiter of the boundaries
of civil rights. By his standards, Bush would have to oppose the Public
Accommodations Act of 1964 to qualify as an anti-civil rights president!
Although federal law requires that political parties and their candidates
build a “firewall” between their operations and those of partisan “527s,” the
Democratic National Committee’s concurrent Black ad lineup compliments
the Soros effort. Here’s one of the DNC ads, voiced by a male announcer:
“George Bush misled the American people
into a war in Iraq that is draining billions of
our tax dollars. While our women and men in the armed forces
are re-building Iraq,
weapons of mass destruction can be found right here at home
in [STATE].
“Under Mr. Bush, unemployment among
African Americans has increased by 27%. More
than seven million African Americans lack health
insurance. And,
one in three African American children live in poverty,
twice the national average.
“For 20 years, John Kerry has fought for
civil rights, economic opportunity and fairness. That’s why the
Congressional Black Caucus honored him in 2002. That’s
why the NAACP recently gave John Kerry a 100%
approval rating.
“On November 2nd, vote to make
a change in the White House. Vote John Kerry for president."
This is a strong, yet carefully balanced
DNC ad, including negative Bush and positive Kerry narrative. Even
Howard Kurtz could not disapprove.
The Republican National Committee’s “Black
gun,” former Oklahoma congressman J.C. Watts,
denounced the Soros ads. Acting like Aaron Burr
instigating his duel with Alexander Hamilton,
Watts howled:
”I will challenge anyone to debate me on Bush's record, versus Senator
Kerry's record on issues that directly impact my community, including
support for Historically Black Colleges & Universities
(HBCU's), faith-based initiatives, minority business
development, and health
care disparities.
”John Kerry has no record with the black community,
and so his supporters in these shadow groups are launching more of
the same unfounded, negative,
and personal attacks against George W. Bush.
”After 20 years of bad votes in the U.S. Senate,
including votes against school choice, against the Child Tax Credit
, against marriage
penalty relief and of campaigning without any
thought to putting forward an agenda for the future, John Kerry is
turning to 527's to try and
scare African Americans away from President
George W. Bush's positive agenda. It is shameful!"
Soros is no “shadow.” He’s a high profile billionaire whose
determination to topple Bush is well known. And he hasn’t established
any African American “front” groups to “Blackwash” his money.
It’s the Republicans
who have a lock on “shadow” groups, such
as People
of Color United, the Black
front for white Republican insurance mogul
J. Patrick Rooney’s
money. Washington DC school vouchers activist
Virginia Walden-Ford, who has been bankrolled
for years by the most rightwing foundations
in the nation, broadcast a package of classic
Black voter suppression
ads in “battleground” states, last month.
As we wrote in our September 2 issue, the
ads were “as dishonest and
cynical an example of campaign poison as
have ever been broadcast on Black-oriented
radio.
The ad wasn’t pro-Republican, it was anti-Black
voting.” Here are some
excerpts:
“John Kerry for president? How is it we don't know anything
about this guy? You'd think someone who has been in office for
22 years, we'd know why he's supposed to be our savior. What's
Kerry done for us? ...Our community doesn't need another wishy-washy,
rich, white politician. And boy,
does Kerry come across as rich, white and
wishy-washy...”
“His wife says she's an African American. While
technically true, I don't believe a white woman, raised in Africa,
surrounded by
servants, qualifies...”
”Maybe Kerry thought the more of us who are
unemployed and hurting - the more likely we would vote Democratic!”
In an August 16 interview on the Tavis
Smiley public radio
show, Walden-Ford seemed to claim authorship of the ad:
Host Tony Cox: “The matter of using race
[in the ads] – was that the idea of Black people in the organization,
or the whites?”
Walden-Ford: “This is my opinion, this is
the opinion of those who are around me in the African American community…. If
anybody was wondering – it was me.”
However, officials at the Democratic National
Committee say the People of Color United ads were actually
written by Joe Novak, a white Republican lobbyist for benefactor
Rooney’s former holding, the Golden Rule Insurance company.
A shadowy Republican-Right outfit called America’s Pac Campaign took to the Black-oriented airwaves
this month in contested mid-Western states. could find no evidence
of America’s Pac Campaign ever having previously existed. According
to Dayton, Ohio radio station WRNB-FM sales records, the group’s
president and treasurer is Richard Nadler, of Overland Park, Kansas,
but Nadler delivers his message through a Black voice on the radio:
"Today one-third of African American
pregnancies end in abortion
Black babies are terminated at rates triple of white babies.
Under title X Schools can counsel scared
kids to abort their babies without even consulting their parents.
Each year the abortion mill diminish the
human capacity of our community by another 400,000 souls.
The democratic party support these abortion
laws that are decimating our people.
But the individual right to life is protected
in the republican platform.
Democrats say they want our votes why don't
they want our children.
Learn the racial truth about America's abortion
laws.
Don't buy the democratic lie.
Killing unborn babies is no way
to help those in poverty.”
was alerted to this ultra-negative
attack ad, one of eight produced by the truly shadowy America’s
Pac Campaign, by Vernellia
R. Randall, a professor of Law at the
University
of Dayton.
DNC African American
Media Director William Marshall makes a distinction between the
highly obnoxious
America’s Pac attack
ads, and People of Color United’s/J. Patrick Rooney’s
Black voter suppression
messages. “A simple attack ad is probably similar
to the Swift Boat ads” that sully a candidate’s character and reputation,
said Marshall. “Whereas,
a Black
voter suppression
ad tries to use
African American
voices to shift
blame… They want you to come
away confused. They purposely don’t
want you to be
clear on the
issue, they want
to confuse the
facts.”
For example, the People of Color United ad makes it appear that
Kerry wanted an unemployment insurance extension bill to fail,
when in fact
the Republicans opposed the measure.
Both parties have taken very seriously a 2002 survey by
the Joint Center for Political and Economic
Studies (JCPES) that showed
younger African Americans
increasingly estranged from the Democratic Party. Republicans
spun the survey
as indicating that Blacks in general,
and younger Blacks
in particular, were becoming more “conservative” – an
interpretation that demolished
in our November
2002 analysis, “Poll
Shows Black Political
Consensus Strong.” What
the survey actually
showed was “a
deepening disappointment
with the Democratic
Party among Blacks.”
”What can we make of the slippage in Black identification with the
Democrats in 2002? Nothing that favors Republicans or conservatives
of any stripe. Enough Blacks were disappointed with the party this
mid-term election season to eliminate the word Democrat from their
personal self-description. But they voted for the party, anyway, in
the usual numbers, because their disappointment was from the Left,
and because the Right – the Republican Party – was
no alternative at all.”
The GOP and its Black hirelings knew perfectly well that African American
frustrations with the Democratic Party would not translate to Black
voter Republicanism in 2004. Indeed, a significant Black influx into
the Party’s Deep South precincts would be an unmitigated disaster,
destroying the GOP’s appeal as the White Man’s Party in Dixie. However,
the JCPES data encouraged Republicans to step up their efforts to blunt
a huge Black turnout against George Bush, through attack ads and outright
voter suppression messages. “The GOP has a history of playing the race
card to galvanize their base and suppress the African American vote,” said
the DNC’s William Marshall. Republicans are “not trying to gain or
garner African American votes. The Republicans have a lot to gain by
African Americans staying home.”
Black radio stations in targeted states are set to make out
like bandits this election cycle. Victor Dyson, station manager,
vice president
and director of sales for the Carter
Broadcast Group, in Missouri, expects political ads will total "significantly
more than in 2000” and
up 25 to 30 percent over the 2002
mid-term elections. Back
then, estimated that “various
Republican and rightwing organizations
spent at least $7 million on Black
media, including $1 million in Republican
National Committee spot buys centered on the American Urban Radio
Networks.”
A September 1 Pacific News Service/NCM article notes
that Black media have been closely monitoring GOP Black voter
suppression
schemes.
But that cannot possibly be true
for Black radio stations, most of which do not have news departments.
(See , “Who Killed Black Radio
News,” May
29, 2002.) Thus,
Black radio, which is largely news-less,
will profit handsomely from advertising
by Republicans, Democrats and their
respective surrogates, while providing
no mechanisms to inform
their listeners about the real facts
of the campaign, or the messages
they are hearing.
That’s a 365-24-7 crime against the African American public.
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