Thanks to President Barack Obama,
the solar and wind industries are expanding rapidly. He provided tax
credits and subsidies for renewable energy (part of the American
Recovery and Reinvestment Act of 2009). Despite the stunning
failure of the solar company Solyndra, which left taxpayers liable
for its $535 million collapse, our nation’s capacity for solar
and wind boomed under President Obama, with the cost of rooftop solar
dropping by 54 percent during that administration, and with the
number of US households with solar panels exceeding a million
households by 2016. Just this month, California has passed
legislation requiring that all new homes use solar power, an amazing
boost to the industry! And the United Nations announced that solar
attracted more investment in 2017 than any other power source, clean
or dirty.
For
all the support President Obama offered the solar industry, his
administration didn’t offer consumers enough protection against
unscrupulous solar panel sales persons. Thus, consumer advocates have
had to be aggressive in protecting consumers from illegitimate
business practices in the solar industry. A year ago, three members
of Congress wrote to the Consumer Financial Protection Bureau asking
that these shady business practices be investigated. I wrote a
column about the flawed practices and had the opportunity to meet
with Abby Hopper, President of Solar Energy Industries Association
(SEIA). The organization says it is working to increase pro consumer
policies around the country, and has a Consumer Protection Committee,
a set of free tools to help consumers understand solar agreements,
and projects to include underserved communities in the solar
industry, including a supplier diversity program. Some of the
members of the industry group are also involved in community
colleges, STEM programs, and employment training.
So
why did Hector Balderas, Attorney General of New Mexico, recently
file a 17-count civil complaint against Vivint, a Utah-based rooftop
solar company, accusing them of fraud, racketeering and unfair
business practices. Balderas says Vivint employed "high-pressure
sales techniques and procedures designed to mislead consumers"
and lock their customers into contracts lasting 20 years, with rates
that increase "by over 72 percent,” as the agreement
matures. Vivint is not a minor player in the rooftop solar industry.
In fact, they are one of the largest companies, selling solar panels
to consumers across the United States. Still, SEIA has no comment on
the Vivint situation in New Mexico on their website, which shouldn’t
be too surprising, since Vivint is a member of SEIA.
To
be sure, the website says all the right things. It highlights its
consumer protection work, mentions diversity and inclusion, speaks of
environmental awareness, and provides updates on public policy.
Beneath a sunny exterior, though, there is a problem with
unscrupulous solar companies. When rooftop solar companies lose
money, as SolarCity did, losing more than $800 million in FY 2016,
they get extremely aggressive, desperate to keep growing, and seek
out new customers, taking advantage of those who are less
sophisticated. That’s what New Mexico says Vivint did, and
they aren’t the only ones.
Another
major player in the rooftop solar industry is Sunrun, which has had
its own ethical concerns. Last year, the Wall Street Journal reported
that the Securities and Exchange Commission (SEC) is investigating
whether Sunrun (and SolarCity) misled investors. In the Journal
piece, the reporter cites Freedom of Information Act requests, which
found, according to the Journal: “Hundreds of complaints have
been filed against solar companies in Texas, Oregon, California and
Florida, with customers saying they are paying more on their utility
bills, not less as they were promised, and have been sold expensive
systems they cannot afford.”
What
also strikes me as odd, is that in their latest filing with the SEC,
the CEO of Sunrun, asserts that the cost of maintaining the
electrical grid – such as transformers, power stations and
transmission lines – over the next few decades does not make
financial sense, and that we should instead be encouraging Americans
to install solar panels.
I
am supportive of renewable energy, and believe that allowing the
utilities to totally dominate the electric market is problematic.
But, I am also extremely leery of the government mandating more
rooftop solar because the industry is seemingly rife with bad actors,
who prey upon unsuspecting consumers. If we were to employ policies
at the state and federal levels, that would divest from our electric
grid and instead invest in rooftop solar, why should we believe that
companies like Vivint would suddenly behave themselves? We shouldn’t,
which is why I agree with the Consumer Federation of California’s
call for government to “create a framework of consumer
protections.”
Solar
companies love to highlight the immense investment that is needed to
modernize our existing electricity grid. The companies are right that
work needs to be done and they are also right in the unfortunate
conclusion that these investments are likely to result in higher
rates for customers. However, the solar companies conveniently ignore
the fact that as more and more well-off households spend thousands of
dollars to install solar panels, the cost to sustain and modernize
the grid will be shifted to the poorer Americans without solar
panels. No matter how much we support renewable energy, we cannot
ignore this unfair reality and we need to make sure that government
subsidies don’t accelerate this regressive cost shift.
The
need for renewable energy has led the federal government, and many
states, to provide subsidies for solar energy. We also need to
provide protection for the consumers who are being ripped off by
those unscrupulous actors in the solar industry!
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