Being
a journalist who covers issues important to the African American and
other marginalized communities, I have taken on powerful forces over
the years. I have provided a voice for underrepresented communities
and engaged both the private and public sector, but always strove to
be accurate and respectful. After all, how can I demand civility and
fairness from others if I don’t practice it myself?
Earlier
this year, I wrote a piece in a publication that focuses on issues in
the African American community, about the rooftop solar business, and
expressed concerns that industry bad actors were misleading
consumers. I focused on three aspects that worried me: First, that
new customers may be unaware that the panels can cost upwards of
$15,000 and can generate an additional lien against their home,
making it harder to sell. Second, rooftop solar salespeople often
tell customers that they will save a lot of money on their utility
bill, which is not always true. Third, salespeople engaging in
high-pressure tactics often do so in the hope that a customer will
sign a contract before they understand all of the complexities of a
long-term financial agreement.
In
response to my article, the Solar Energy Industries Association
(SEIA) – which represents the rooftop solar industry in
Washington -- wrote a response in the same publication refuting my
piece. I didn’t fully agree with SEIA, but I respected their
right to voice their opinion. I saw their response and was hopeful
that going forward the industry would take more steps to protect
minority consumers. I decided to move on and continue writing about
the other issues important to me.
However,
in the last few weeks, I have become a target of an intimidation
campaign led by SEIA. Specifically, a gentleman named Michael
Schmidt, a Senior Vice President at Crosscut Strategies, who claims
to be an agent of SEIA, has repeatedly called and emailed me and my
staff. In one call, he even asked a staff member why I had not
responded to him and asked: “what was I afraid of?”
In
his correspondence to a woman in my office, Mr. Schmidt states that I
wrote: “that solar companies are targeting communities of
color”. Mr. Schmidt went on to say that: “The SEIA team
finds this abhorrent and they wanted to follow up with her about what
she knows, since the column didn’t provide details. SEIA takes
this issue and consumer protection generally very seriously. Would
it be possible to arrange a quick call between Dr. Malveaux and
SEIA’s general counsel about this?”
I
believe that Mr. Schmidt’s suggestion that I speak with SEIA’s
general counsel, Tom Kimbis, is an attempt to assert that my comment
about “targeting communities of color” could be libelous.
If SEIA wanted to provide me with facts to change my mind, why
couldn’t Mr. Schmidt provide me with that information, or
connect me with SEIA’s communications or policy experts? The
suggestion that I speak with SEIA’s in-house attorney was
designed to intimidate.
Be
assured, I take this threat seriously. I believe I did nothing wrong,
but I do not have millions of dollars to defend myself. SEIA
represents companies like Tesla that are worth billions of dollars.
It wouldn’t be a fair fight.
I
want to be clear: I wrote the rooftop solar piece based on recent
correspondence sent by three Democrats in the Congress to the
Consumer Financial Protection Bureau (CFPB). The letter was read by
Rep. Henry Cuellar of Texas, a Hispanic, and Reps. Emmanuel Cleaver
of Missouri and Bennie Thompson of Mississippi, both African
Americans.
At
the end of the letter sent by those Congressmen, they stated that the
high-pressure sales tactics used by bad actors in the rooftop solar
industry are often targeted at the least sophisticated consumers.
Therefore, the matter is a “particular concern for minority
communities in our districts and around the nation.” That is
where I got the line in my piece that SEIA seems to be so upset
about.
If
Abigail Ross Harper, the head of SEIA, or anyone at the association
has an issue with what I said in my piece, then they should have
reached out to me and asked to speak. I would have agreed and had an
open mind. But the fact that they decided to try and use a hired gun
to try and intimidate me and my staff only makes me believe that my
original piece – that the rooftop solar industry does not
respect minorities -- was sadly all too accurate.
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