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“The
image of Africa in the western media is awful,” said Mel
Foote, founder of Constituency For Africa (CFA) and convener
of a Congressional Black Caucus Legislative Weekend roundtable
discussion of news media coverage of the continent. “The
thing we have to do is to improve the image of Africa.”
The
four-hour meeting, part of the Ron Brown Legislative Affairs
Series, brought together media professionals from a wide
range of outlets, including the BBC, AllAfrica.com, Pacifica
Radio, and Voice Of America, along with community activists,
and policy groups. Journalists from African American and
African news organizations were eager to increase exchanges
of news, resources, and content.
Dr.
Inonge Mbikusita-Lewanika, Zambian Ambassador to the United
States, spoke of her own experiences in America as young
student. When she first arrived in the U.S., the ambassador
recalled, her hosts were surprised that she didn’t resemble
the half-naked Africans portrayed in the Tarzan movies. “The
image we have of Africa is the bad, ugly and the gruesome,” said
Mbikusita-Lewanika. “Anything good, beautiful, or progressive,
no one (in media) will cover that,” she said, dryly. The
ambassador also called for African nations to utilize wireless
technology and solar energy to bridge the technology gap. “This
very thing (technology) is what will put Africa ahead… I
can assure you that Africa will catch up and surpass (western
nations).”
The
roundtable was held at Washington’s Africare House, an
organization with a 30-year history of work on African
issues.
George
Curry, noted journalist and head of BlackPressUSA.com,
the flagship portal of the National Newspaper publishers
Association (NNPA),
remarked on the unfortunate consistency of major media
coverage of Africa and Black America. “I was struck listening
to the ambassador on how Africa is covered (by media),” said
Curry. “That’s no different than how Black people are covered
here (in the United States),” he chuckled. The NNPA’s 200-plus
Black newspapers reach a weekly audience of 10 million.
Curry
called for more African Americans to “go to Africa,” noting
that he receives trip offers every week to visit other
nations. He also called for African Americans to move beyond
the current political paradigm that thrusts the majority
of responsibilities for all of Black America’s ills, including
negative media portrayals, upon Civil Rights groups. “There
are enough other groups” of educated and organized African
Americans “to work through to become more effective,” said
Curry.
Media
is a business, AllAfrica.com president
Amadou Mahtar Ba reminded his colleagues. Groups go with
what sells. AllAfrica.com’s business model allows it to
subsidize news from over 120 African publishers by providing
technology for banks and other organizations. Mahtar Ba
explained that the Pan African News Agency (PANA) and other
media groups cover Africa from a perspective that also
appeals to non-African audiences. “I think that on the
issue of reporting, it’s all about the bottom line,” said
Mahtar Ba, who along with Curry will facilitate the exchange
of content between Black and African media.
The
participants also agreed to establish an annual forum for
journalists, publishers, and news media organizations that
provide media coverage of Africa and Black America. Additional
projects include increased news training and exchange opportunities
between African and African American media, as well as
development of an organization that will syndicate broadcast
journalism programs catering to the African and African
American communities.
While
many at the roundtable focused on the media’s incessantly
negative portrayal of Africa, or the progressive media’s
lack of resources, Black media expert Dr. Todd Burroughs
offered a different perspective. “I’m very optimistic,” he
said. “WHUT (Howard University Television), has the potential
to have five channels on the digital spectrum. We could
have a Black C-Span just on one of those five channels,” said
Burroughs.
Burroughs’ optimism
represents a new thinking among Africans in the Diaspora,
and those on the continent. No longer waiting for someone
else to address issues impacting Africa or Black America,
these journalists appear determined to hoist the heavy
mantle of leadership off the shoulders of the few and onto
the shoulders of the many.
“As
African Americans and Africans, its our responsibility
to speak up and about the images of Africans,” said Angelique
Shofar, host of Africa Meets Africa, on WPFW 89.3
in Washington, DC. “It’s about getting them (media) to
step into our world and educating them.”
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