The
weekly Internet publication www.BlackCommentator.com
enters its second year providing commentary, analysis and
investigations on issues affecting African Americans with
the publication of issue number 37 on April 10, 2003.
BlackCommentator.com
published its first issue on April 5, 2002. BC started as
a monthly and quickly moved to every other week. Beginning
with Issue number 17 on November 21, 2002, BlackCommentator.com
began publishing on the Thursday of each week.
"We're
very proud of our growth and impact since the inaugural issue,"
said BC Co-Publisher Glen Ford. "The level of readership
of BC is extraordinary. We are averaging no less than 25-thousand
page views per issue and over 100-thousand impressions each
month."
"BC
penetrates the leadership ranks of every organized sector
of Black America: grassroots and electoral politics, labor,
business, media, professional bodies, fraternities and sororities,
and faith-based progressive activism," said BC Co-Publisher,
Peter Gamble.
"Our
impressions are remarkably intensive. Audience loyalty to
and identification with BC is phenomenal," said Ford.
"The most compelling aspect of our data is the length
of time our visitors spend reading The Black Commentator.
The average visit length is over 20 minutes and the median
visit length exceeds seven minutes."
"We
are deeply rooted in the nation's HBCUs and among Black and
Africa-oriented academia formations. Our click through data
confirms no less than 30% of readers hold advanced degrees,"
said Gamble.
"BlackCommentator.com
is widely quoted in the general media and ranks among the
handful of 'most-posted' Black sites," said Ford. "In
November of 2002 we went weekly - the numbers have surpassed
all expectations. BC has multiplied its audience while maintaining
and deepening its 'influencer' profile."
"As
we move into our second year we will continue to use this
marvelous tool called the Internet for social change,"
said Ford . "We will also continue to act as social demographers
using the Internet as a kind of map," adds Gamble, "gathering
together groups and individuals who share a common interest
and communicate with them, directly and instantaneously, about
the struggle for social and economic justice."
